At Rs 21 crore, the film recorded the lowest Eid release opening figures for the star since 2012.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
NDTV will become a full time infotainment and entertainment channel
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
Its worldwide gross is already a staggering Rs 1,250 crores.
The cricket icon is a co-owner of the Chennai franchise, one of the new teams added to the sport league
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
Hindi language dailies are the highest selling, at 22 million copies a day, followed by English at 8.55 million, Malayalam (4.55 million) and Marathi (4.33 million).
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
In the coming days, Baahubali: The Conclusion is set to break even more records.
Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.
IPL team Gujarat Lions has created a digital platform for fans to interact with each other and the team.
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
The Pro Kabaddi League will now have 12 teams, over 130 matches and 13 weeks of competition.
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms like Voot and Hotstar.
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
Teams play safe, retain star players, total purse at Rs 148 crore versus Rs 198 crore last year
Urvi Malvania reports on Disney India's year of ups and downs and the films that saved the studio.
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